Here are my four A3 concepts I showed at interim:
For this poster, I wanted to juxtapose a homeless person, sleeping outside in the harsh weather, with a poster proclaiming "experience the great outdoors". This shows the difference between classes and how they experience life. It's also a message about how we present our country and ignore the issues actually present. Contrast is the main design principle used here, in order to highlight the differences. It affects the colour (bright/happy vs dark/dull), scale, and the poses of the individuals. The use of scale also highlights the power imbalance between the two parties.
This is probably my favourite idea, though the layout could still do with some more changes. Particularly, I wanna highlight the sleeping person and maybe play with the sizes a bit more. I'm also still bouncing around with the final style.
For this concept I've shown a bus stop dressed up as a living room. I want the juxtaposition of nice furniture and a grungy bus stop to make an impact and highlight the issue of homelessness in New Zealand. I used contrast in lighting to highlight the living room area, as well as making the colours warm against the dark, cool backgrounds.
This one came out better than expected, but my issue is in making the meaning more obvious. Words could help, but I still want the image to speak for itself mostly.
For this design I've shown a car boot dressed up like a bedroom, with an open home sign out front, referencing the fact many homeless people end up living in their cars. As with above, this design uses the juxtaposition of home furniture in somewhere people shouldn't be living to send a message. The open home sign shows that despite in inadequacy of the situation, this is what's being sold as a good solution, just as the government has been suggesting garages as acceptable shelter in New Zealand.
I'd like to develop this one further; I feel it suffers from a similar problem as the previous design in that I need to make the message more clear in the illustration. I also wanna explore a number of different ways I could present the car, such as in a whole car yard, with a salesperson, etc.
This design is about how many homeless people find themselves living in tents. It subverts the tent, usually associated with camping and holidays, into the dreary reality it is for many people. It also makes impact by placing a tent in a cityscape, where it feels wrong and out of place.
This one is my least favourite and needs the most development. The meaning should be clearer and the text feels clunky.
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