For my posters, I played off the “Clean Green New Zealand”
image and various tourist imagery to highlight our homelessness problem and
attitude towards it. The headline is “Experience/Explore the Great Outdoors”,
riffing off tourism advertisements and creating a strong wehi when paired with
the image of homelessness.
For my first poster, the main poster is large, warm, and
saturated, with large paintbrush strokes giving a happy energetic feeling to
fit the headline. In juxtaposition to this, there is a homeless person sleeping
below on the pavement, shown in dull, cold tones and a grittier texture. They
are also much smaller than the person on the poster with their head positioned
under the larger hand, showing them as weaker and more vulnerable.
For my second poster, I went with the lineless style and
muted, natural colours used in many old New Zealand posters. The homeless
person sitting in the corner is dressed in dark browns and dull tones, in
comparison to the lighter greens and blues of the nature behind them.
Both posters work with juxtaposition, moving the eye from
the produced ads and headline to the reality and caption, changing the wehi
from happiness and nostalgia to an unpleasant realization.
